Unless you’ve been living on Mars for the past year or so you can’t have missed the fact that drones are making headlines in all kinds of areas. Aside from the sensational headlines and scare stories of a tiny minority of hobbyists presenting all kinds of risks one commercial use of drones that has captured the attention of many is the use of aerial photography for estate agents. Showcasing a property using aerial images and videos has not only increased sales but has also the process of selling easier for all concerned.
Not so long ago the only way to illustrate a property to prospective buyers from an aerial perspective was with the use of imagery obtained from light aircraft or helicopters. This was not only time consuming and expensive, but it was not always possible due to the constraints of local topography or noise restrictions. For some property aerial imagery obtained by manned aircraft is still the best option, but the arrival of high quality cameras on three axis gimbals attached to small unmanned aircraft (UAV – ‘drones’) has made aerial photography for estate agents, small and large, much more affordable and easy to obtain. It is not only cheaper, but it it is also simpler to arrange and the results can be made ready for use online and in social media within hours.
Viewing Property in Context
Selling property (or land) with the use of images and video obtained only from the ground does not present the buyer with the context obtained from an aerial viewpoint. The aerial imagery provides an extra dimension that shows in clear detail the building(s), garden, landscape, and surrounding area. A tour of the property at 10, 40, or 100 feet can show it off in ways that will illustrate clearly and inspire. Many people have learned that tools such as Google Earth or Maps can provide a single aerial image of a property, but these images are frequently several years out of date and are one simple vertical view that may not show much detail. The view may be obscured by foliage or other obstacles.
Estate Agents can take their prospective buyers on a video tour of the property, its garden, and the surrounding area, showing it from almost any angle and a various heights. These perspectives are likely to draw the viewer further in and to spark interest in a way that cannot be achieved from the ground. The images and video so obtained can be shared on social media and added to websites.
Viewing a Property Development Project
Builders and developers may wish to capture a project as it progresses through various stages and what better way is there than to use aerial photography and each stage of the build. Not only will the drone capture the construction, from cutting the turf to completion, but also the landscaping and garden design. The seeding and planting will take time to bed-in and show results. Even after the house is complete it could be several months before the surrounding garden shows signs of maturity and aerial imagery obtained during subsequent seasons will complete the project by showing the property through the seasons of the year.
Find out how Wessex Aerial Photography can help you to sell your properties or showcase your projects whether you’re an Estate Agent, Property Developer, Builder, or Landscape/Garden Designer. Contact us here for more information and to request a quote.
DIY Aerial Photography?
Some Estate Agents may consider investing in their own drones and sponsoring the training of one or more members. This may be an option for larger companies but it’s best to work out your costs before taking this route. If you intend to fly a camera equipped drone for commercial uses you will need a PfAW (Permission for Aerial Work) from the CAA. This is issued after the requisite training has been completed and is renewable annually. This blog post, RPQ-s, BNUC-s, RPCL? will give you some idea of costs involved and the path to completion.
If you wish to purchase a drone and start learning to fly and acquiring the necessary skills and competency then please visit Copter Drones where you will be able to select from a selection of the leading brands, along with spares and accessories.
The growing demand for aerial photography has not gone unnoticed by those who are tempted to bend the rules or ignore them altogether. Unfortunately, there are a few unscrupulous individuals who are willing to take cash in exchange for a quick job, no questions asked. Such arrangements have the potential to be disastrous for both the photographer and the estate agent if things go awry due to errors and accidents caused by poor training and unprofessional decision making. If you decide to use the services of an aerial photographer be sure to check that they have the relevant authority from the CAA, valid Public Liability Insurance, airworthy equipment, and professional approach to Air Law and safety for both those in the air and on the ground.
Save yourself time and effort by hiring the services of CAA approved Wessex Aerial Photography. Contact us here for more information and to request a quote.